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U.S. smoothie market more than doubles

With on-the-go dining and snacking moving to the American meal forefront, the U.S. smoothie market has been flooded with consumers looking for a quick portable meal...

Recession-Proof Food and Drink Markets Identified

Market research firm's review of report forecasts uncovers common theme: people are spending less, staying at home more.

Pepsico's Aquafina Launches Lightest Weight Bottle in the Market

PepsiCo’s Aquafina is launching the Eco-Fina Bottle, the lightest half-liter bottle of any nationally distributed bottled water brand in the market.

CARU, 10 food companies announce huge changes in marketing to children

The Council of Better Business Bureaus (CBBB) and the National Advertising Review Council (NARC) last month announced two developments regarding advertising to children.

Food giants expand child-targeted 'advergame' marketing

A new report from the Kaiser Family Foundation said the biggest TV advertisers from the food and restaurant industry have also made major pushes to create websites...

Sara Lee F names Feil as CMO/SVP

Sara Lee Food & Beverage on August 24 announced the appointment of Kim Feil as senior vice president and chief marketing officer to lead all marketing efforts for...

Capitalizing on new meal consumption patterns

Breakfast, lunch and dinner occasions share many similarities. All are increasingly being consumed away from home and all are hugely affected by time pressures. As a...

Analysis distorts organic market in Canada

The recent analysis of Statistics Canada's data on organic fruit and vegetable production collected between 2000 and 2003 presents a distorted picture of the market...

ConAgra Foods Adds New Vice President of Media, Digital and Social Marketing

Brett Groom Joins ConAgra Foods as Vice President, Media, Digital and Social Marketing

Coke's chief marketing officer steps down

Coca-Cola's Chuck Fruit is stepping down as chief marketing officer, a move that follows a reduction in his clout earlier this year.

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